Native Shopify B2B vs wholesale apps: the 2026 comparison
Since April 2, 2026 native B2B is included on Shopify Basic, Grow and Advanced, with company accounts, payment terms, quantity rules and volume pricing. That covers what most wholesale apps charge $25 to $150 a month for. The apps still win in four places: more than 3 price lists without Plus, quotes, order-value minimums, and no-login trade pricing.
What changed in April 2026
Until this year native B2B was a Shopify Plus feature, so wholesale apps filled the gap for everyone else. On April 2, 2026 Shopify brought the core of it to Basic, Grow and Advanced: company profiles, payment terms, volume pricing, ACH in the US and vaulted cards, plus up to 3 active B2B catalogs assigned through Markets1. Unlimited catalogs, catalogs assigned directly to a company or location, deposits and partial payments stay on Plus2.
The apps side by side
Lowest paid plan and features from each App Store listing, read Oct 19–20, 2026. Native B2B is included in your Shopify plan.
| Item | Lowest paid plan | Free plan | More than 3 price lists below Plus | Net terms from | Quotes | Listing rating |
|---|---|---|---|---|---|---|
| Native Shopify B2B | Included from Basic ($39/mo) | Included | No: 3 catalogs; unlimited on Plus | All plans | No | n/a |
| SparkLayer | $49/mo | Yes, 5 orders/mo | Yes, from Starter | Free plan | Pro, $299/mo | 4.9 (390) |
| Wholesale Gorilla | $34.95/mo | No, 21-day trial | Yes, unlimited groups | Advanced, $69.95/mo | Not listed | 4.8 (317) |
| Wholesale Club | $39/mo | No, 14-day trial | Per-variant prices from $69/mo | Professional, $69/mo | Not listed | 4.7 (704) |
| BSS B2B Wholesale Pricing | $29/mo | Yes, basic | Per-customer lists on $99/mo | Advanced, $49/mo | Not listed | 4.9 (1,192) |
| Wholesale Pricing Discount B2B | $24.99/mo | No, 10-day trial | Yes, unlimited groups | Professional, $44.99/mo | Not listed | 4.9 (748) |
| Bold Custom Pricing | Unavailable | n/a | n/a | n/a | n/a | Listing unavailable |
Pricing and ratings from each app's Shopify App Store listing2345678.
Native limits worth knowing before you switch
- 3 catalogs below Plus, shared across all B2B markets2.
- No native quotes and no credit limits; payment terms live on each order, not on the customer9.
- Not compatible with B2B: Shop Pay and other accelerated checkouts, local delivery, pickup points, subscriptions and legacy customer accounts. Orders max out at 500 line items10.
- Mixing retail and B2B storefront experiences in one store (contextual storefront and checkout) needs Advanced or Plus2.
App-by-app write-ups
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Sources
- Shopify Changelog: Key B2B features now available on non-Plus plans (Apr 2, 2026), checked October 19, 2026.
- Shopify Help Center: B2B features by plan, checked October 19, 2026.
- Shopify App Store: SparkLayer B2B & Wholesale, checked October 20, 2026.
- Shopify App Store: Wholesale Gorilla, checked October 20, 2026.
- Shopify App Store: B2B Wholesale Hub by Orbit (the apps.shopify.com/wholesale-club address resolves here), checked October 20, 2026.
- Shopify App Store: BSS B2B Wholesale Pricing, checked October 20, 2026.
- Shopify App Store: Wholesale Pricing Discount B2B, checked October 20, 2026.
- Shopify App Store: Custom Pricing: Wholesale B2B (Bold), listing marked unavailable, checked October 20, 2026.
- Shopify Community: payment terms live on the order, not the customer, checked October 19, 2026.
- Shopify Help Center: B2B considerations and limitations, checked October 19, 2026.