Wholesale Club is now B2B Wholesale Hub. Is native Shopify B2B enough instead?
The App Store address for Wholesale Club now opens B2B Wholesale Hub, published by Orbit, at $39, $69 and $99 a month. Many merchants still search for it as Wholesale Club by Pixel Union. Custom prices per variant, net terms and volume discounts start on its $69 plan. Native Shopify B2B includes all three on Basic and up. The app is still useful if you need product locking beyond catalogs or its analytics.
Same address, new name
If you go to the old App Store link for Wholesale Club today, you land on B2B Wholesale Hub, published by Orbit1. We saw that on October 19 and 20, 2026. We haven't found a dated announcement of the rename, so we're only reporting what the listing shows. Existing users should check their billing and support contact against the listing.
B2B Wholesale Hub plans and prices
From the listing1. Yearly prices are the listing's own figures.
| Plan | Price | Includes |
|---|---|---|
| Basic | $39/mo ($420/yr) | Percentage discounts, quick order form, manual order entry, Markets support, registration form |
| Professional | $69/mo ($744/yr) | Custom prices per variant, net terms (Net 15 / Net 30), volume discounts, order minimums |
| Premium | $99/mo ($1,068/yr) | Product visibility and locking, advanced analytics, registration form editor, priority support |
How the Hub's features line up with native B2B
| Wholesale Club feature | Native Shopify B2B | Plans |
|---|---|---|
| Percentage discounts | Catalog with a % price adjustment | All plans |
| Custom prices per variant | Fixed prices per variant in a catalog | All plans; 3 catalogs below Plus2 |
| Net 15 / Net 30 | Payment terms: Net 7, 15, 30, 45, 60 or 903 | All plans |
| Volume discounts | Quantity price breaks | All plans |
| Order minimums | Quantity rules per variant; an order-value minimum needs a validation app | Partly native |
| Quick order form | Quick order list | All plans |
| Manual order entry | Draft orders, sent as invoices | All plans |
| Product visibility / locking | Catalog publishing per company location | All plans |
| Advanced analytics | Shopify reports filtered to B2B orders | Partly native |
The one feature native doesn't quite match
Native quantity rules work per variant: minimum, maximum and increment. What many wholesale programs actually want is an order-value minimum, such as a $250 opening order. Shopify's native B2B doesn't have a single setting for that. On any plan it can be enforced with a checkout validation from a public app, because public-app Functions run on all plans. Custom-app Functions need Plus4. We set that up as part of the switchover when it's needed.
Good reasons to keep the Hub
- You need an order-value minimum (for example $250 per order) enforced at checkout and don't want a separate validation app.
- You rely on the app's analytics view for your wholesale team.
- You need many distinct variant price sets on a non-Plus plan.
Switchover plan
- Export the app's discount groups and per-variant prices.
- Create catalogs: one per price group that truly differs, with volume breaks folded in.
- Import companies and locations with Matrixify and assign the catalogs.
- Run the buyer-by-buyer price check, including the order-minimum behaviour.
- Remove the app blocks from the theme and uninstall.
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Sources
- Shopify App Store: B2B Wholesale Hub by Orbit (the apps.shopify.com/wholesale-club address resolves here), checked October 20, 2026.
- Shopify Help Center: B2B features by plan, checked October 19, 2026.
- Shopify Help Center: B2B payment terms, checked October 19, 2026.
- Shopify.dev: About Shopify Functions (plan availability), checked October 22, 2026.